Faith Can Move Mountains... But Dynamite Works Better

Saturday, July 21, 2012

Of Press Releases And Plaid Shirts

A few days back in my last Six Sentence Sunday Blog, I made note of Collin's updated ad for Heaven & Hell. Collin's been busy at other things as well; if you haven't seen it, check out the press release for Norma at her blog. Collin can be found at I highly recommend his work!

Today I've got two pages from Beishir Media myself, a press release for the book. Have a look, tell me what you think!


  1. Okay, I'm biased...but I think it looks great!

  2. This looks great! I wish you gobs of luck, William!

  3. Norma's line, "...the reader will be able to imagine it all clearly." is what I'm afraid of....
    Nice press release. Good luck William!

  4. Wow! It looks fabulous! Collin, as I can also attest to, does excellent work!

  5. As a former newspaper reporter I think your press release is very professional however I would not be compelled to read your book based on the passage about the sniper. However if it was a passage on the relationship between Devon and Stryker then I would want to read it. Maybe your book is geared toward a male audience so in that case the sniper part is good.

  6. Impressive credential and tight writing.

    However, I know that newspaper editors are seeking short press releases these days, at least one page. Some editors prefer a shorter press release up to 100 words or one paragraph.

    The situation might differ for publications that specialize in the literary/book world.

  7. Wonderful !
    The Square Ones send a big YeeHaw !

    cheers, parsnip

  8. Your poor mum! :-)

    Now go and wear some protective clothing and a helmet when you go of climbing rocks and ruling the world!

    Ahem! Yay for your press release!!!

    All the best for Heaven and Hell! Take care

  9. While it's true that reporters are looking for sort press releases, feature writers get so many for novelists, 100 words will not get their attention unless the author is already well-known.

    Rules must sometimes be broken. I was told that agents wanted queries no more than one page. Mine was three pages...and still my agent told me she'd decided to represent me on the basis of that query.

  10. @Christina, Shelly, and Lorelei: thank you!

    @Eve: she's read the whole thing, so she knows!

    @Beth: he certainly does!

    @Deb: it's a thriller, so it felt more appropriate to go with something different than the main characters, and I really liked writing that particular sequence at the time.

    @Moon Child: at the moment, this is going into various places.

  11. @Parsnip: thanks!

    @Kitty: my parents shake their head and ask how someone they raised comes up with such bloody ideas for novels....

    @Lynn: thank you!

  12. @Norma: rules can be broken. They often say you're supposed to have your main characters turn up quickly, on the first page... of course mine don't turn up until the fourth chapter....

    @Cheryl and Kelly: thank you very much!


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